Ala
re Ala… Ganpati Ala!
#MyHomeMyGanesha
Mumbai,
7th September, 2016:
over the country. With thousands of pandals dotted across the city, the city sees an overwhelming number of devotees shuttling from one pandal to another.
Some of these pandals have gained the iconic stature over the years and experience the most sincerest of prayers from the devotees requesting the Bappa. One key prayer a lot of the devotees have for Ganeshji is to help them in owning their own home so that they can host the beloved ‘Bappa’ in full fervour. People crave and keep aspiring for a home and spend their lives striving towards it.
Mr. Vijay Jain, CMD at JP Infra made a huge announcement for their landmark project – JP North at Mira Road, “Ganeshji is also known as the lord of new beginnings. With JP North, we as a company are entering a different phase altogether. Witnessing the city’s spirit and our customers overwhelming love and belief towards the Bappa, we hereby announce that we would build a Ganesh Temple at JP North and the planning towards the same has already been initiated. We believe in building communities ground up and the Ganesh Temple is another attempt towards our aim of creating spaces for people to truly live.”
Along with the announcement, JP Infra kick started an unique communal initiative - #MyHomeMyGanesha towards bridging that gap between prayers and actual feeling of owning a home. The group wishes to stand by its prospective buyers and customers in making their dream home come true via multiple supportive mediums. The group has multiple projects across the city and the ongoing ones have hosted Ganeshji for its customers and well-wishers to worship and thank the lord together. Unity Towers at Worli hosted an 1.5 day Sthapana while JP Decks at Goregaon celebrated a 3 day Fiesta. North at Mira Road, the group’s landmark project is hosting a 10 day sthapana at their site and has been experiencing tremendous love and support from the community.
Together with radio companies and together are offering its customers an unique experience of taking their Aarti’s live via Radio and Digital mediums. Also the group collaborated with RED FM’s Red Ka Raja to conduct special ‘Visarjans’ and ‘Nukad Nataks' for its customers in all pomp and zeal. With radio jingles running through radio inviting Mumbaikars to share their wishes and how Ganeshji has helped them come true, the initiative has gained an overwhelming response.
The initiative supported via print and outdoor has caught wind on the digital mediums as an increasing number of people are sharing their Ganesha stories via social medias. The group broadcasted their Aartis from the site live via Facebook. The group also invited people to share their selfies with the beloved bappa using #BappaSelfie. The initiative gained serious momentum with the hashtags #MyHomeMyGanesha and #SelfieWithBappa.
Mr. Shubham Jain, Director at JP Infra added, “The devotion and love our city has towards the lord is way beyond explanation. A lot of people in this city strive throughout their lives working towards that heartfelt dream of owning a home. And as developers, we have an innate drive towards making this dream come true. At Jp Infra, we wish to help our customers and prospective community members welcome Ganeshji with homes for every family. In conjunction to the same, we are proud and happy to announce the inclusion of a Ganesh Temple in our landmark project North and is another attempt to fortify the belief of communal living in this fast paced city.”
The initiative also looks at supporting the environment through eco friendly measures and the group has build artificial ponds at their sites - JP North at Mira Road, JP Decks at Goregaon and Unity Towers at Worli for Bappa’s immersion. On the empowering front, the proceeds from the donation boxes have been allocated to the betterment of children at BMC schools. The company also organised a drive for its labourers at site with the employees donating clothes, books and footwear.
On speaking to Mr. Manoj Asrani - VP Sales & Marketing at JP Infra, he stated “Almost everyone dreams of inviting Ganesha to their own homes, including me. And we as developers intend to make that dream come true. With life friendly architecture that lives in harmony with nature, quality building materials that stand the test of time and amenities that makes everyday worthwhile. With this initiative, we wish to bridge the gap between prayers and reality. Because we believe that Ganesha is always with us and we want every day to be auspicious for our customers.”
When a lot of brands are leveraging the festival to drive their sales and numbers, such an initiative from a real estate player has truly created a strong inspiring connect with the fraternity and Mumbaikars at large.
The initiative was covered on Social Media Platforms by AGENCY09
